more about david

"I'd been a naturopath for more than 25 years. Early on, it became apparent that the so-called natural skincare products that were available to treat my patients' skin complaints, such as sun damage, early ageing, eczema and acne, weren’t up to the task. I made my own medicinal creams using the highest-quality plant extracts I could find. I believe in giving the skin all the nutrients it needs to heal itself. I was amazed with the results – after two weeks clients were saying, ‘My skin hasn't looked this good in years'.

In another pivotal point in their lives, David says ‘Not long after Robin and I married, she smashed her favourite $150 hydrating serum on the bathroom floor. As she furiously scooped up the remains, I (being a typical male), said, ‘What's in this stuff to make it cost so much?' I looked at the box and thought, ‘It might feel, smell and look great, but there's nothing overly-special in it!'

“I told Robin I'd make her a cream that would actually do something for her skin. I took one of my original skin cream formulas and combined carrot, rose, avocado, chamomile and calendula (full of pro-vitamin A, the first step for anti-ageing and repair of sun damage) – and created what is now our Damask Rose Day Creme.  This extra-ordinary, anti-oxidant rich crème has a huge, ever-growing following...through its un-matched results, not through advertising.

"Robin noticed a marked change for the better in her skin and saw the potential for us to create a skincare range.  Simplicité was born. We now have more than 45 products, stocked in major department stores and beauty salons nationwide, and we export to New Zealand, Taiwan, Malaysia, and the USA.

"It's never been just about the business; the reward for us has always been the results. We have many letters from customers saying, ‘This is the only product that ever did what it claimed to do,' that’s why I say that we care about the consumer."

more about Robin